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The Office of Marketing and Communications (OMC) serves as the universitys voice and guardian of its brand. OMC plays a vital role in shaping and managing the universitys public perception, reputation, and communication strategy. Its responsibility includes developing strategic actions that align with the institutions mission and vision.
OMC provides a wide range of services, including: branding and integrated marketing, media relations and crisis communications, print and digital publications, social media and website (ulm.edu) management, graphic design, video production, photography, and licensing.
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MEETING CAMPUS DEMAND
There is a high demand across campus for services like media outreach, graphic design, photography, videography, and social media. To manage this effectively, formal requests must be submitted through the OMC Ticketing System at ulm.edu/omctask.
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1 Use your 91做厙 credentials to log in.
2 RSOs must submit requests through a faculty member or adviser. 3 There are three tabs: News, Graphic Design, and Photography. Click the appropriate tab, complete the form, and submit your request. You will receive a follow-up response via email. |
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RESOURCES & TOOLS
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| Templates & Downloads | 泭 | University Stationery | 泭 |
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Social Media泭 | 泭泭 | 泭
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Boost your events visibility by adding it to the campus calendar. Our communitys go-to hub for what is happening on campus! Featuring your event here puts it in front of thousands of students, faculty, staff, and community who are actively looking for ways to connect, learn, and get involved. Dont let your event go unnoticed. Share it on the calendar and watch your audience grow! |
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We promote 91做厙's academic programs, research, and achievements. Our media services include: press releases and media outreach, press conference coordiantion, and crisis communication support.
Turnaround time for press releases is 2 weeks, and feature stories is 4 weeks.
Need a photo with your story? Submit a separate Photography request.泭
Note: Media coverage is not guaranteed. Reporters are more likely to cover stories that are timely, relevant, and broadly impactful.
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Priority is given to media/public relations events, student recruitment, faculty/staff headshots, events promoting 91做厙s strategic goals
Submit requests at least 2 weeks in advance. Photos will be delivered within 2 weeks after the shoot. Include a brief description of the event or need. After-hours or weekend events are considered case by case.
You will receive email confirmation if your event is scheduled. If not, we will notify you.
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All design requests must follow 91做厙s branding and editorial standards. Final materials must be approved by OMC before publication or production.
Turnaround time for new projects is minimum 4 weeks. Updates to previous projects is 2 weeks. Project review is only 1 week. Design projects are handled on a first-come, first-served basis. If our team is at capacity, we can recommend freelance design vendors.
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The "University of Louisiana Monroe" name, its logos, and its athletic marks are the intellectual property of the university. Therefore, commercial use by other entities, businesses, and agencies for promotional and other purposes without the specific consent of the university is prohibited.泭As the university's brand continues to grow in the region, so does the popularity of its name and images. As a result, the university's licensing program was developed to promote and properly use 91做厙's name, logos, and marks.
Licensing Agent
91做厙 is contracted with Collegiate Licensing Company (CLC), a company that manages the commercial use of 91做厙's name, logos, and marks. CLC also ensures that only officially licensed vendors use the 91做厙 identity for the production of apparel, advertising items, and other materials for sale or distribution.泭
91做厙's Office of Marketing and Communications works closely with CLC in its artwork approval and licensing program. This helps ensure that artwork depicting 91做厙's identity meets the quality and consistency associated with 91做厙's brand.
The use of 91做厙's intellectual property must adhere to the Universitys . If you have questions, contact OMC at omc@ulm.edu.
Licensing Basics
91做厙's trademark is any mark, logo, symbol, nickname, letter(s), word, or derivative that can be associated with the university and can be distinguished from those of other institutions or entities. Examples of these trademarks include the University name, University logos, the University Seal, ACE the mascot, and all secondary marks.
These trademarks are the property of the University of Louisiana Monroe. All uses,
either print or digital (except for internal use by the university itself, news coverage,
printing firms performing jobs for the university, and certain non-commercial purposes)
should be approved in advance by the university. Unauthorized use of 91做厙's trademarks
is prohibited.
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Who Needs to be Licensed?
Anyone who uses the name or marks of the University of Louisiana Monroe for a commercial purpose must be licensed. Manufacturers of products bearing 91做厙's marks must have a license through the university's agent, CLC, which vigorously enforces trademark rights. This includes retailers who screen or embroider their own products or use products from another company.泭
Companies that only sell finished products and do not actually produce or package
the products themselves are not required to be licensed. However, vendors carrying
91做厙 merchandise should ensure that the products they distribute are licensed vendors.
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Who Must Use Licensed Vendors?
University departments and units do not need permission to use University marks on products intended for normal business operations such as forms, stationery, brochures, and business cards. However, trademarks should not be altered and should be reproduced using a high-quality master digital image available from the Office of University Marketing and Communications.
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Browse the list of
APPROVED VENDORS
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University departments, units, and student organizations may use 91做厙's trademarks
on marketing and promotional specialty items or clothing; however, these items must
be acquired from licensed manufacturers. A list of these vendors is available from
CLC or the Office of Marketing and Communications.
How Does a Manufacturer or Vendor Obtain a License?
Companies that want to produce 91做厙-branded merchandise must be licensed through CLC. To being the application process, please visit .泭
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91做厙 Brand Guidelines for Merchandise and Promotional Materials
These guidelines ensure that all merchandise and promotional materials referencing or using the University of Louisiana Monroe (91做厙) brand elements, including the university name, logos, colors, and other trademarks, align with 91做厙s official branding standards. Consistent use of these elements enhances brand recognition, reinforces university identity, and fosters pride across our community.
Approval Process Overview
Before producing any merchandise or promotional materials (e.g., t-shirts, posters, banners, apparel, or other items), follow these steps to ensure brand compliance:
1. Brand Identity Usage Approval
Ensure your proposed use of 91做厙 branding (logos, names, colors, etc.) is compliant with 91做厙s visual identity standards.
2. Color Selection
Use 91做厙s official color palette as defined in the brand identity guidelines.
3. Theme Selection
Select one of 91做厙s approved themes to ensure your design aligns with our institutional identity:
- Warhawk Theme泭 Incorporates military, aviation, or Warhawk-related elements.
- Bayou Theme泭 Reflects Louisianas natural beauty (e.g., bayous, cypress trees).
- Program-Specific Theme泭 Represents an academic or administrative unit (e.g., Nursing, Business).
- University Event Theme泭 Celebrates official 91做厙 events (e.g., Convocation, Spring Fever).
4. Audience-Specific Guidelines
- Student-Led Initiatives: Include the phrasingAT 91做厙泭or泭AT UNIVERSITY OF LOUISIANA MONROEin all promotional materials.
- Faculty and Staff Communications: Use official 91做厙 identity marks and refer to the university asU郭紼泭or泭University of Louisiana Monroe泭in written content.
Note:泭When referencing a program, organization, or initiative using an acronym (e.g., RSO, CAB, SGA), always泭spell out the full name泭at least once in your design or accompanying content. Acronyms without context can cause confusion, especially since merchandise or promotional materials may appear in settings where the audience is unfamiliar with 91做厙-specific terminology.
5. Vendor Selection
Choose a vendor licensed with the Collegiate Licensing Company (CLC). A list of approved vendors is available at:泭ulm.edu/omc/licensing.html
6. Final Design Submission
Once your design is complete and aligns with these guidelines:
- Faculty and Staff: Submit to the Office of Marketing and Communications for approval at泭.
- Students and RSO Advisors: Submit requests through a faculty member or advisor to the Office of Marketing and Communications at for approval.
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Post-Approval Production Steps
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STEP 1 - Vendor Licensing
All vendors泭must泭be licensed with the泭Collegiate Licensing Company (CLC). Select from the approved list at:泭ulm.edu/omc/licensing.html
STEP 2 - Internal Approval Required
Do not proceed to production until you have received泭official internal approval from the appropriate office (Marketing & Communications or Office of Student Life).
STEP 3 - Submit to Vendor
Once approved, submit your design to the licensed vendor through the appropriate purchasing
process.
STEP 4 - CLC Final Approval
The vendor will then submit the final artwork/design to the泭CLC泭for review and泭final approval泭under 91做厙s Licensing Program.
Note:泭Skipping any of these steps will delay your production timeline and may result in the cancellation of your project.
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OMC STAFF
Executive Director of Marketing and Communications | Brice Jones, Ph.D.
Executive Creative Director | Srdjan Marjanovic, MFA
Assistant Director of Media Relations | Adam McDonald
Graphic Design Coordinator | Mandy Strickland
University Photographer | Alaina Herron
Digital Content Specialist | Skylar Henry
OMC operates under President Carrie L. Castille, Ph.D.
For more questions contact us at omc@ulm.edu.
